This website (the “Site”) is operated by Waymade plc (“Waymade plc”, “we” or “us”). Waymade is committed to protecting and respecting your privacy and this Privacy Notice explains how we will handle any personal information that you provide to us or that we collect from you in connection with your use of the Site and the rights you have under data protection law. Waymade plc is the data controller of the personal information collected via or in connection with the Site.

If you have any questions about this Privacy Notice or Waymade’s handling of your information, please get in touch using the contact details outlined at the end of this Notice


We collect information which you provide to us directly and information related to your use of the Site. For example, we use cookies or other online tracking technologies to collect information automatically about your use of the Site, see the “Cookies” section below for more information. We will also collect the information you provide to us directly as some sections of the Site invite you to contact us with enquiries and comments. The categories of information we may collect, therefore, include the following:

  • your name, address, email address, job title and other contact details.
  • your job title and/or profession.
  • demographic information such as postcode, preferences, and interests.
  • IP address
  • information related to an enquiry relating to our Product.
  • information is collected automatically using cookies and other tracking technologies, such as details of the web pages you have visited on our Site and the content that you access.


Depending on how you use our Site, your interactions with us and the reasons for which you provide your information, we will use your personal information for the following purposes:

  • supplying our services to or otherwise doing business with you.
  • performing our obligations under a contract with you,
  • managing our relationship with you.
  • operating and administering our business.
  • fraud prevention, payment recovery, legal and regulatory compliance.
  • replying to emails from you.
  • to ensure that the Site is effectively presented to you.
  • to provide you with information that you have requested from us (for example, if you submit an enquiry via the online form on the Site).


We only keep your personal information for as long as necessary to meet legal, regulatory, and business requirements. You have certain rights to have your personal information erased or corrected (see section 6 below). Please inform us if you believe we hold inaccurate personal information about you.

The security of your personal information regarding you is a high priority. We take such steps as are reasonable to securely store personal information regarding you so that it is protected from unauthorised use or access, misuse, loss, modification, or unauthorised disclosure. This includes both physical and electronic security measures. Examples include the use of passwords, locked storage cabinets and secured storage rooms. Other features include:

  • storing information on secured networks consistent with industry standards, which are only accessible by those employees who have special access rights to such systems.
  • Use industry-standard encryption technologies when transferring or receiving personal information, such as SSL technology.
  • restrictions are placed on the electronic transfer of files; and
  • our IT networks undergo necessary vulnerability testing to continually identify and remediate potential opportunities for unauthorised data access.

We will keep your personal information for as long as we need it for the purposes set out above. This period will vary depending on the nature of your interactions with us. Where we no longer need to keep your information, we will delete or anonymise it.


If we engage a third party to process personal information on our behalf, we contractually require them to handle your personal information appropriately.

We generally do not share personal information collected via the Site with third parties. However, personal information may be shared with third parties where one of the following circumstances applies:

  • you have consented to us doing so.
  • we are under a legal or regulatory obligation to disclose your personal information and protect the rights, property, or safety of Waymade, our customers or others.
  • Waymade assets are merged or acquired by a third party, in which case your personal information may form part of the transferred or merged assets.
  • if we have contracted with third parties to supply products and services to you on our behalf. These may include payment processing and delivery of goods.
  • to provide anonymous statistical information about users of the Site and related usage information to reputable third parties; or
  • we are using a third-party service provider to provide services that involve data processing (for example, hosting the Site).

Where any of your information is required for such a purpose, we will take all reasonable steps to ensure that your information will be handled safely, securely, and under your rights, our obligations, and the obligations of the third party under the law.

Wherever we transfer personal information outside of the UK or the European Economic Area (EEA), we will take legally required steps to ensure that appropriate safeguards are in place to protect it. You may contact us for an explanation of the basis on which we have transferred your personal information and, where relevant, to request a copy of the legal safeguards which we have put in place.

We may compile statistics about the use of our website including data on traffic, usage patterns, user numbers and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you.

In certain circumstances, we may be legally required to share certain data held by us, which may include your personal information, for example, where we are involved in legal proceedings, where we are complying with legal requirements, a court order, or governmental authority.


The Site may contain links to third-party websites, including options to share content you have read on third-party websites, for example, on LinkedIn or Twitter. If you follow a link to any third-party website, please be aware that these websites have their privacy policies and that we do not accept any responsibility or liability for their handling of your personal information.


Waymade plc is committed to not only protecting your privacy but also granting you more control over your personal information. Below are the rights that you, as a data subject, have about the personal information we hold about you, along with a brief description of how you can exercise these rights:

  • Right to Access: You have the right to request access to the personal information we hold about you. This allows you to receive a copy of the personal information we have on you and to check that we are lawfully processing it. To do this, please contact us at with the subject line “Access Request.”
  • Right to Rectification: If any personal information we hold about you is incomplete or inaccurate, you are entitled to ask us to correct or complete it. Please contact our customer service team, providing the details of the inaccuracies and the necessary corrections.
  • Right to Erasure (Right to be Forgotten): In certain circumstances, you have the right to ask us to delete or remove your personal information from our systems. To request erasure of your data, please send us an email specifying your request and providing details that will help us identify your records in our system.
  • Right to Restrict Processing: You have the right to block or suppress further use of your personal information under certain conditions. When processing is restricted, we can still store your information but will not use it further.
  • Right to Data Portability: This right allows you to request that Waymade plc transfers your personal information to another organization, or directly to you, under certain conditions. For requests of this nature, please contact us with details of the information you want to be transferred and where it should be sent.
  • Right to Withdraw Consent: If you have given us your consent to process your personal information, you have the right to withdraw your consent at any time. To withdraw your consent, please contact us at Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
  • Right to Object: You have the right to object to the processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground.

If you wish to exercise any of the above rights, please contact us using the details provided in the “How to Contact Us” section. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights).

Please note that not all of the rights above are absolute, and we may be entitled to refuse requests where exceptions apply. We will inform you if this is the case.

If you have any concerns about our use of your personal information, you also have the right to make a complaint to the relevant data protection authority. However, we would appreciate the chance to deal with your concerns before you approach the data protection authority, so please contact us in the first instance.



This Privacy Notice may be amended by us at any time. Please check this page periodically to inform yourself of any changes. It was last amended on 14 March 2024.


If you have any questions or concerns about your personal information and your rights, or if you wish to exercise any of your rights, please do not hesitate to contact us at:

  • Email:
  • Address: Waymade plc, Monarch House, Miles Gray Road, Basildon, Essex SS14 3RW

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to the data protection authority of your country of residence.